FOR SENIOR LEADERS BUILDING A SECOND ACT
You spent many years developing leaders.
Now make it your profession.
The Meta-B Certification builds the craft of deep behaviour change on top of the raw material you already have — decades of leading — so your coaching practice carries the same weight your career did.
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FOUNDING COHORT BEGINS AUGUST 19, 2026. NO COACHING EXPERIENCE REQUIRED - LEADERSHIP IS
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WHY YOU ARE CONSIDERING THIS
You already do this work.
Just not yet as your work.
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THE QUESTION UNDERNEATH
You are not an imposter. You have not gotten the training. Those are different problems.
Fifteen+ years of leading people is the qualification no programme can teach. What you are missing is not substance — it is craft: a complete methodology, a disciplined language for reaching what drives behaviour, and the trained capacity to hold a room without needing to run it.
You would only become an imposter by skipping that training and improvising from war stories. The leaders you will coach deserve better than your memoirs — and you know it, which is why you are reading this page instead of printing business cards.
The Meta-B Certification exists to close exactly that gap: your experience as the raw material, the methodology as the craft built on top of it.
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THE ARCHIETECTURE YOU WILL BE TRAINED IN
Four layers. You have watched development fail at the top two your whole career.
Every programme you ever commissioned worked at knowledge and behaviour. You saw what happened under pressure. Meta-B works at all four layers — because the two beneath determine everything the top two can produce.
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THE CRAFT YOU WILL BUILD
Everything a second-act coach needs that experience alone cannot supply.
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THE COHORT
You train alongside experienced coaches. That is by design.
The founding cohort includes practicing executive coaches with years of client work behind them. They sharpen your craft. And your decades in the chair their clients sit in sharpen theirs — you have been the resistant senior leader, the newly promoted executive, the person whose behaviour the coaching was meant to change.
Format: 90 minutes of live training weekly (recorded if you miss one), plus a minimum of 90 minutes of supervised practice weekly. Practice hours are mandatory for certification.
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QUALIFICATION: THE LEADER'S PATH
This path is for you if—
- You have 15 or more years of senior leadership experience — leading people, owning outcomes, developing others as part of the job
- Your move toward coaching is a deliberate decision, not a hedge between roles
- You want a complete methodology and a professional standard — not a weekend certificate
- You are willing to be a beginner at the craft while being a veteran of the context
- You are committed to being taken through the work yourself first — your own identity and nervous system — before delivering it to others
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THE ARCHITECT
Built by someone who made the same move.
Meta-B was built from three decades of direct work with leaders — first as an HR Director who reached the C-suite at thirty, then as a behavioural scientist and consultant operating across more than seventy countries. Dr. Shane Ram has sat where you sit: a senior operator who turned the development of leaders from something he did inside a career into the profession itself.
The methodology exists because the most respected systems in the world left a gap that experience made impossible to ignore — the gap between insight in the room and behaviour under pressure.
Creator of the Meta-B Leadership System · Author of Future Ready Leadership · Work spanning Coca-cola, United Nations, PROMAN, Angostura, HYATT, YARA, PowerGen, TGL, SHIPCO, Massy Technologies, First Citizens, Hilton
