At the same time that our economic engines are faltering, something else is happening. Like all revolutions, it happens in fits and starts, without perfection, but it's clearly happening.
The mass market is being replaced by multiple micro markets and the long tail of choice.
Google is connecting buyers and sellers over vaster distances, more efficiently and more cheaply than ever before.
The exchange of information creates ever more value, while commodity products are ever cheaper. It takes fewer employees to generate more value, make more noise and impact more people.
Most of all is this: every individual, self-employed or with a boss, is now more in charge of her destiny than ever before.
Right before your eyes, a fundamentally different economy, with different players and different ways to add value is being built. What used to be an essential asset (for a person or for a company) is worth far less, while new attributes are both scarce and valuable.
Are there dislocations? There's no doubt about it. Pain and uncertainty and risk, for sure.
The opportunity, though, is the biggest of our generation (or the last one, for that matter). The opportunity is there for anyone (with or without a job) smart enough to take it--to develop a best in class skill, to tell a story, to spread the word, to be in demand, to satisfy real needs, to run from the mediocre middle and to change everything.
Like all revolutions, this is an opportunity, not a solution, not a guarantee. It's an opportunity to poke and experiment and fail and discover dead ends on the way to making a difference. The old economy offered a guarantee--time plus education plus obedience = stability. The new one, not so much. The new one offers a chance for you to take a chance and make an impact.
There's a spot for you (and your boss if you push) if you realize you're capable of making a difference. Or you could be frustrated. Up to you.
The idea of Go For 10 is that our best life is lived when we are able to build a business that creates Impact in the world, that leaves a Legacy brand product or service and operate from a higher level of consciousness.
Check out our current programs at www.igofor10.com
About Shane Ram
Shane Ram is the CEO of STEP HR Consulting, Founder of Scientific Happiness, Property Investor, Founder of Don’t Settle for 7 – Go For 10, executive coach, author and a sought after global keynote speaker. Shane works with CEOs, corporations, 6-7 Figure business owners and entrepreneurs to increase revenue, grow their businesses and live more fulfilling lives.
Shane works with CEOs, executives, corporations and entrepreneurs to grow their business and their lives. His strikingly effective coaching process shows individuals and corporate teams how to create the personal lives they want while becoming a megastar at work. To book a time to speak with Shane go to https://meetme.so/shaneram. To book Shane for events and seminars go to www.shaneram.com or www.stepadvisors.net, call 1-868-351-5000 or email at [email protected]